The business description is one of the fields OpenAI lets you edit once your claim and identity check are approved. Write it for a reader who will give it one sentence of attention: say what you sell, who it is for, and where, then stop adding adjectives.
What should the first sentence say?
Name the thing you do in the words a customer would use, then the place or market you serve. A plumber in Burlingame who also does water heaters should say exactly that. If someone reads only that sentence, they should know whether you are the right business.
Which facts belong in it?
- What you sell or do, in plain nouns
- Who it is for, if that is not obvious
- Where you operate: a city, a region, or online only
- What makes an order or a visit work: appointment, walk in, delivery
- Anything a customer must know before contacting you
What should you leave out?
Leave out claims you cannot back up, superlatives, and anything that will be wrong in three months, such as a seasonal offer. Information you add must follow OpenAI's Businesses in ChatGPT policy, and OpenAI reviews changes before publishing them, so a description that reads like an advert is a poor bet.
Why must it match your website?
OpenAI says ChatGPT may also use other sources when answering questions about your business. If your profile says one thing and your website says another, you have created the confusion you were trying to remove. We write the description and the website wording together so they agree.
Where these facts come from. Platform details were checked against OpenAI's help article, Setting up your business on ChatGPT, on November 11, 2026. The product is in beta and the rules change.
Hi Dev is an independent software studio. We are not affiliated with, endorsed by, or part of OpenAI. Eligibility, verification, and approval are decided by OpenAI.